With over 13 years’ experience in financial advice, JB (Jan-Berry) has helped individuals, families and business owners take control of their insurance and investment decisions. He combines clear, practical advice with a genuine interest in people’s goals and challenges.

A former professional cricketer who represented his country internationally and later ran his own cricket academy, JB brings the discipline, focus and people skills developed through his sport into his work with clients. He enjoys meeting new people, hearing their stories, and supporting them to achieve their goals and aspirations. His ability to explain complex products in plain language has made him a trusted adviser, particularly in rural communities where he has strong knowledge of farming clients’ needs.

“For me, it’s about making sure people truly understand their options,” JB says. “When clients feel confident in their decisions, they can focus on living their lives, and that’s a great outcome.”

JB holds the NZ Certificate in Financial Services (Level 5) in Life & Health and Investments, and values being part of the Advice4Life team that is equally committed to delivering the best outcomes for clients. “Having common goals and a shared drive to provide great advice makes it all the more rewarding.”

Outside of work, JB is a family man and proud dad to his three amazing children. He still enjoys coaching and playing cricket, spending time with family and friends, and (hopefully) fitting in a few fishing trips over the summer.