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Sarah Alley, Financial Adviser

Combining professional expertise with a genuine commitment to helping clients feel confident in their insurance decisions, Sarah brings nearly five years of financial services experience and a thoughtful, client-first approach.

She first joined Advice4Life working in both adviser and client support roles, gaining an in-depth understanding of clients’ needs, the claims process, and how to design solutions that work in real life.

Focusing on building trusted, long-term relationships, Sarah specialises in helping young families secure their financial future, supporting self-employed clients and small business owners to protect their income, and guiding new immigrants in understanding and navigating their insurance options. She finds deep satisfaction in knowing she is helping clients safeguard their futures while ensuring they have someone in their corner if the unexpected happens.

“Insurance should never be one-size-fits-all,” Sarah says. “Every client has unique priorities, challenges and aspirations, and a well-tailored plan ensures meaningful, lasting protection.”

Sarah holds the NZ Certificate in Financial Services (Level 5) in Life, Health & Disability, and Investments, along with a BA (Hons) in English and Political Science and a Master’s in English. Outside of work, she is completing a doctorate in English Literature and enjoys reading, visiting museums and art galleries, and watching live rugby. Operating with integrity and putting clients’ needs first is what she appreciates most about working with the team at Advice4Life – a team with the knowledge and experience to back their clients every step of the way.

“Trusted advice can help turn complex insurance decisions into clear, confident choices.”