Ellie Pickford,
Financial Adviser
With a career in financial services spanning more than eight years, Ellie brings a wealth of practical experience to her role at Advice4Life. Based in sunny Tauranga, she holds a Bachelor of Business (Honours) in Finance and a Graduate Diploma in Business Studies, specialising in Personal Financial Planning.
With strong technical knowledge and a warm, down-to-earth approach, Ellie provides clear, practical advice tailored to each client’s circumstances and goals. She takes the time to understand what matters most, whether that’s protecting your income, family and lifestyle, or making sure your KiwiSaver plan suits your goals and stage of life. Whether it’s reviewing your cover or your fund choice, Ellie helps you feel confident about where you’re heading.
“Good financial advice is about more than numbers and policies. It’s about building genuine relationships and being there to provide ongoing support as life changes.”
As part of Advice4Life, Ellie values the depth of knowledge and experience she can draw on, along with the support of a nationwide team, strong technology, and robust compliance and oversight.
Outside of work, Ellie enjoys spending time with her children, getting outdoors, exploring New Zealand and being part of the Tauranga community.
“I want people to leave a conversation with me feeling like they understand their options and know what comes next.”

Advice4Life Limited (FSP 489726) holds a licence issued by the Financial Markets Authority (FMA) to provide financial advice.