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Our Mission and Values

Deliver trusted insurance advice with compassion, clarity and respect, to help more Kiwis protect their financial life and future.

Our Values


Continuously growing and sharing our knowledge is fundamental to delivering quality advice to our clients. We routinely seek new information; we proactively up-skill; we challenge 'status-quo' thinking and empower our clients by helping them expand their financial know-how.

Emotional Intelligence

Achievements, loved ones, plans, aspirations, and choices - this is what we are helping to protect. Emotional intelligence is paramount in our ability to help our clients with compassion, empathy, understanding, and respect.


We serve our clients with honesty, integrity, and openness. Trust is earned through transparency and by being straight-up in all we do. We live our values and do not deviate from what we know to be right.


Helping Kiwis protect what matters to them is a tremendous responsibility. Our clients deserve the care and attention of diligent advisers. We do what we say we will do; we are reliable; we are accessible; we anticipate our clients' needs.


We build close long-term relationships with our clients: we put the 'personal' in professional services. We're there for our clients as life changes - their trusted advisers who can always be relied on for counsel and their advocate during difficult times.